Web design for a purchase nobody makes on impulse.

A website presents information and persuades — it is read, mostly by people who never sign in. A web platform requires a login and changes business state: it takes orders, tracks jobs, routes approvals. They need different work. A website is won on positioning, structure and clarity; a platform is won on permissions, integration and uptime. Many businesses need both, and we build them as separate things that share a design system.

A properly positioned, design-systemised site for a mid-sized business is typically a mid five-figure project, with larger multi-brand or multi-language sites above that. The variables are how many distinct templates you need and how much content has to be written rather than migrated. GTX Digital prices each phase against a written scope, so you commit after the positioning phase, not before it.

Three to five months for a mid-sized B2B site: two to three weeks on positioning and structure, three to four weeks designing the system and key templates, then build, content and testing. Content is the usual thing that slows a project down, so we agree who is writing what in the first phase.

Yes, and that is a design decision rather than a plugin. The content model is built to match how you actually publish, so editing a page means filling in meaningful fields rather than fighting a page builder. We train your team at handover, and the design system means their edits cannot quietly break the layout.

Usually not. Most businesses have a logo and some colours that are fine, and what is missing is a system around them — type scale, spacing, component styles, photography direction. We can build that from your existing brand. If the brand genuinely is the problem we will say so, but we would rather not sell you a rebrand you do not need.

They are protected deliberately, or they are lost permanently. Every URL with traffic or links gets a tested redirect, we compare a crawl of staging against the live site before cutover, carry across structured data and canonicals, and monitor indexation daily for the first month. Most of the permanent organic losses we are asked to investigate are relaunches where this was treated as a launch-day task.

Whoever is best placed to, agreed in the first phase. We write structure and often the key pages; subject detail is usually faster and more credible from your own people with us editing. What never works is assuming it will happen alongside everyone’s day job without a named owner and a date, and that is the single most common cause of a website project stalling.

We set a performance budget at the start and hold it through the build rather than optimising at the end, because the things that make a site slow — heavy images, too many third-party scripts, render-blocking resources — are decisions, not accidents. Core Web Vitals are measured on real user data, not a lab score.

Usually, and that is the cheaper answer. Most businesses have a logo and colours that are fine and are missing the system around them: type scale, spacing, component styles and photography direction. We can build that from what you have. If the brand genuinely is the problem we will say so rather than quietly working around it.

They are protected deliberately or they are lost permanently. Every URL with traffic or links gets a tested redirect, we crawl staging and compare it against the live site before cutover, structured data and canonicals carry across, and indexation is monitored daily for the first month. Most permanent losses we are asked to investigate are relaunches where this was a launch-day task.